Go-To-Market Strategy + Paid Search

Partnership Overview

Like many newly launched businesses, the Founder wants to generate revenue as quickly as possible. A great way to do that is to run Paid Search (Google Ads) to a website designed for performance and prolonged brand recognition.

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This is typically the quickest way to penetrate your market and to establish your brand as a go-to option for customers in your geographic region. This strategic approach allowed Penny's to hit the ground running, landing three customers in the first three days campaigns were live. This injection of efficient revenue gives Founders the freedom to scale their businesses on a shorter time horizon - freeing up cashflow to invest in more equipment, staff, etc.

Marketing Channel Mix

• Paid Search: Focused on launching with Google Ads to generate immediate revenue for the newly launched business.
• CRO/Web Design: Launched with a new website that focused on conversion rate optimization (CRO) and brand identity. ‍
• SEO: Included SEO-optimized on-page and technical elements in the new site to support future organic rankings/visibility.