Website Design + Go-To-Market Strategy

Partnership Overview

The purpose of this project was to create a brand and website experience that aligned with the quality of work Helmstead Construction is known for. Majority of customers had historically come from word of mouth referrals, and we wanted to ensure that their online presence immediately aligned with the the expectations those users had before reaching out.

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We also wanted to establish another source of lead flow that didn't rely solely on referrals. In this case, that was Search Engine Optimization (SEO). By focusing on technical and local SEO strategies, we created a foundation for future traffic to the site that resulted in extremely efficienct customer acquisition costs and improved lead-to-close rates for the business.

Marketing Channel Mix

• Brand & Web Design: Focused on establishing an online presence for a newly launched business
• SEO: Included SEO-optimized on-page and technical elements in the new site to support future organic rankings/visibility.