Technical & On-Page SEO

Partnership Overview

First Call is one of the most established partners that works with Orsin. Unlike many Founders who have just begun their home service business journey, Mike and his team have been a staple in their community for over 20 years. Despite having hundreds of five-star reviews on Google, their organic visibility online was lacking.

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Our immediate focus was centered around cleaning up the technical SEO aspects of their site. From there, publishing hyper-local and service-specific content allowed us to acquire more bottom of funnel keyword rankings, ultimately leading to significant increase in marketing contributed revenue for the business. We also launched Local Service Ads, knowing that the strong review totals (and rankings) would resonate well with potential customers.

Marketing Channel Mix

• Local SEO: Focused on increasing organic visibility for potential customers in their area
• Technical SEO: This improved the crawl-ability and indexation of the site‍
• Paid Search: We launched on Google Ads and Local Service Ads